Introduction
Video marketing is quickly becoming a necessity for marketers around the world. With platforms like YouTube, Instagram, and Facebook offering more opportunities than ever to tell your story in video format, it’s essential that you’re prepared to take advantage of them as well. It helps me stay ahead of trends by closely watching how other companies are implementing video into their online marketing strategies. What do I look for? How do they create it? And most importantly: Does it work? Here are some lessons learned from my experience working with my clients on integrating video into their overall digital marketing strategies:
Producing video content is more than film and sound
A video is much more than just film and sound. It’s a medium that can be used to build trust with customers, generate leads and increase conversions. Video content can also be used to engage with customers on a deeper level than most other forms of marketing.
Video has become one of the most critical channels for businesses looking to reach their target audience online. However, producing it isn’t as simple as pointing a camera at something exciting and pressing a record. Here we’ll look at some tips for creating compelling videos that will help grow your business.
Video marketing should be planned around your marketing goals
Before you start your video marketing campaign, it’s essential to define your goals. Your goals should be specific, measurable, and achievable. They should also be realistic and time-bound.
The SMART framework is a great way to ensure that your goals are clear and focused on what matters most:
- Specific – what exactly do you want? Is there a particular metric or action you want to achieve?
- Measurable – how will you know if the goal has been reached (e.g., sales increase)?
- Attainable – can this goal actually be achieved within the time frame given? If not, what needs adjusting in order for it to become attainable (e.g., budget)?
Video can be an effective tool for almost any business
Video can be an effective tool for almost any business. It can help you build trust and credibility with your audience, connect with customers on a deeper level, stand out from your competitors, increase sales and leads, and improve customer service.
Video is also relatively inexpensive compared to other marketing methods (like print ads). A single video ad cost less than $2 per view in 2017, according to AdEspresso.[1] This makes it much more affordable than traditional advertising options like radio commercials or billboards, where you have to pay for every impression.
Your video should tell a story
Storytelling is a powerful tool for engaging your audience and creating an emotional connection with them. It’s a way of telling a brand story, product story, or even customer story in a more compelling way than just listing out facts and figures.
Video can be used to tell any of these stories in an engaging way because it allows you to show rather than just tell what makes you unique. For example, if you’re selling yoga pants online, why not create a video where someone tries out the product while they’re doing yoga poses? Or maybe there’s another type of exercise they could use them for? This would show off how versatile your product line really is–and give potential customers some ideas on how they might use them themselves!
It has to provide value to your audience
- It has to provide value to your audience.
- Your video should be exciting and engaging, informative and helpful, entertaining and fun–something that would make people want to watch it.
- Keep it short, sweet, and to the point.
Video marketing can fill in the gaps in an otherwise incomplete customer journey
When a customer is looking for a product or service, they might not know precisely what they’re looking for yet. They’ll often go through multiple stages of research before making a purchase decision, and video marketing can be used to help them along each step of their journey. Video content provides context and clarity around what your business does–and why it matters to customers–which can help build trust with potential customers so that they feel more confident about buying from you later on down the road.
Video marketing also helps connect with audiences by giving them an inside look at who’s behind your business (and why). It gives viewers insight into how people interact within an organization, which builds credibility and makes viewers feel like part of something bigger than themselves: “These folks seem cool! I want to hang out with them!”
Repurposing content works well with video marketing
You can reuse content by repurposing it. Repurposing is the process of taking an existing piece of content and turning it into something new.
For example, imagine you’ve created a blog post about how to use social media for your business. You could turn that post into a video and upload it to YouTube or Facebook Watch. Or if you have an email newsletter that goes out every month, consider making one of those emails shorter so people can read it on their phone when they’re commuting instead of having to scroll through the entire thing on their computer screen at home during their lunch break!
You should also think about how much time each type of content takes: Is creating new videos more efficient than writing blog posts? How much easier is it for me personally (as opposed to other people) who have never done any kind of marketing before but would like nothing more than to get started now?
Email can help you get started with video marketing
Email is a great place to start with video marketing. It’s an easy way to create content and build your audience, which can help you grow your brand and reach more people on social media.
Email marketing isn’t just for big businesses anymore–smaller companies are also using it as a way to connect with customers who may not be familiar with their products or services yet. A good example is The Skimm (https://theskimm.com/), which sends subscribers daily emails about current events from around the world: politics, entertainment, pop culture, etcetera. They’ve built up their subscriber list by offering free subscriptions via email opt-in forms on their website; these forms allow visitors who aren’t ready yet but might be someday soon–or even just curious readers who want more information than what’s available elsewhere online today–to sign up without having any money right away!
Don’t forget about subtitles and captions
Remember: subtitles and captions are essential for accessibility.
Subtitles and captions can help with SEO by increasing the number of videos that can be indexed by search engines, which will lead to more traffic and views. They also help with brand awareness because they allow you to reach people who may not understand your language or accent. The same goes for clickthrough rates–if someone watches a video without subtitles or captions, they might not understand what’s going on in it and won’t want to engage further with your brand. Finally, subtitles are crucial for conversion rates; if someone doesn’t know what something means when they see it in a video (like an unfamiliar product), there’s no way they’ll buy from you!
Video is becoming a necessity for marketers, and it’s essential to understand what you need to do when creating your videos and how they fit into your overall strategy
Video is becoming a necessity for marketers, and it’s essential to understand what you need to do when creating your videos and how they fit into your overall strategy.
Video is an essential part of your digital marketing strategy because it can help you build relationships with customers and prospects by providing engaging content that reinforces the value of your products or services in their minds. Video also gives viewers an opportunity to experience what you have to offer without actually being there–a huge advantage over other types of content like text articles or images!
Conclusion
Video marketing is an exciting new frontier for marketers and business owners. It’s a way to connect with customers on a deeper level than ever before and create unforgettable experiences for them. Video offers so many opportunities for businesses–from creating engaging social posts to powering customer service interactions–and we hope this post has helped you understand how to make the most of them!